Made in Miami:
Young Latina business owners
representing Miami the right way
9.27.19
Source: @gabe_media, @Joy.wong
Lights label—home for all things Kathleen, beauty, accessories, and apparel— was founded by Miami beauty YouTube sensation @KathleenLights in April 2019. Our favorite astrology loving beauty queen Kathleen was born and raised in Miami, launched her YouTube beauty channel in 2013. Her sincerity with her audience, genuineness, and her goofy charm won over all of our hearts. We often go to Kathleen’s channel when we need beauty advice, astrology teachings, funny t-shirt inspirations, or just a good laugh. Lights label is now where Kathleen has captured her essence and turned it into merchandise. Lights Label not only has Kathleen’s original merch, but she has also curated a collection of some of our other favorite Miami brands such as Alamar Cosmetics and Xio by Ylette. Become part of her #lightsquad and shop her latest 90s collection at lightslabel.com
Source: @xio_byylette
Xio by Ylette is the perfect brand for all jewelry lovers out there. Ylette, an authentic jewelry lover herself, created the online jewelry boutique XIO to bring high- quality products to her customers. Ylette and her husband Eddy founded XIO July 2017 as a way to create something they could both contribute to and be proud of. XIO was inspired by Ylette’s grandmother, Xiomara, who loved jewelry and transferred that love to Ylette since childhood. Since their launch, XIO has expanded to much more than your normal online boutique with the launch of their monthly XIO Bag. The XIO bag is a monthly subscription box with 3-4 jewelry pieces valuing over $200+, curated by Ylette herself, that are delivered to you every month for the price of $60. Each month has its unique design and you now have the option of choosing a gold or silver box, which has added a personal and customizable touch to the Xio Bag. If you get the three-month subscription, the XIO Bag will cost you $51/ month instead of $60– and for the amount of high-quality pieces you’ll be receiving, that’s a steal. Shop now at xiobyylette.com
Source: @alamarcosmetics, @parishelena
Alamar Cosmetics is a makeup company founded by Cuban make up artist, Gabriela Trujillo. Gaby was born in Alamar, a Cuban neighborhood, before her and her family migrated to the US. Gaby has loved makeup her entire life and always had a passion for becoming her own boss. She worked as a makeup artist and content creator for numerous brands before launching Alamar Cosmetics in the summer of 2018 by debuting Reina del Caribe Vol 1. Her brand is filled with vibrant and pigmented colors that pay tribute to her roots in Alamar. Since then, Gaby has launched Reina del Caribe Vol. 2, lipglosses, a blush trio, and sets of brushes. The love and passion in Alamar Cosmetics is what we love most about it. We know that Gaby is currently working on the release of new products with the hints that she’s left behind on her instagram and we cannot wait to see what she has up her sleeve. Make sure to check out Alamar Cosmetics at alamarcosmetics.com
Source: @marthaofmiami
Martha of Miami– the name says it all. Martha Valdes, a ubanC woman entrepreneur who has revolutionized Miami in a new way bringing in her heritage and Cuban pride to showcase to the world, started up her online boutique business four years ago. Little did she expect her shop to blow up like it did. The variety of products she offers, such as her famous “Cuban Bred” T-shirts, her “But first, Cafecito” caps, the “Raised on Croquetas” merch, and so much more. In our opinion, Martha of Miami has not only paid tribute to her Cuban roots but has also created a new wave of pride for all the Cubans in Miami to get together and represent their heritage. Martha is always thinking of what to do next– she hosts Dimelo Cantando, a themed karaoke event that she hosts at Lincoln’s Brewery among other Miami events. This past August, Martha opened up “La Tiendecita”, located at 8827 SW 40th Street. Her first Brick and Mortar store features her OG designs, new designs, and collaborations with other artists like La Succulenta and Love Love Goose. We can’t wait to see what Martha of Miami has up her sleeve for the rest of the year; in the meantime, visit La Tiendecita or shop online at marthaofmiami.com
Source: @dmargherite, @wifiwinston
Kelsy Valencia, our calligraphy connoisseur, started her business Miami Writes Co last year alongside her boyfriend Christopher. Miami Writes revolves around modern calligraphy on unique mediums such as mirrors, fans, water bottles, coasters, and pretty much anything Kels can get her hands on. Her beautiful calligraphy makes any event stand out and her great personality is a true add-on! She has recently released her Horoscopes collection where you can get your custom zodiac sign on your phone case or T-shirt, and her Miamisms collection which is a tribute to all Miami sayings out there. Oh, and have we mentioned this boss babe does it all with a full-time job as well? It doesn’t stop there– catch Miami Writes at their newly reveled Ca-“LIT”-graphy workshop will be on November 3rd in collaboration with the Generator Hotel and The Real Havana Club. You won’t want to miss this, get your tickets on October 10th! In the meantime, please check out all her collections and calligraphy services at miamiwritesco.com
Source: @flirtaciouslooksandlash, @trickproductions
Our favorite flirtatious babe Tricia always had a love for everything beauty. She became a makeup artist about seven years ago and her passion has grown ever since. Tricia’s mission has always been to make sure all her girls feel beautiful after she’s done. Apart from her makeup artist job, she also worked full time in sales but she knew that her true passion was beauty. In the midst of her busy lifestyle, she launched her Flirtacious Looks lash line. Her goals remained the same– to make every girl feel sexy, flirty, and on top of the world. Tricia since then has quit her full- time job and is pursuing her dream full time. If she’s not content creating, she’s working on her next lash release or working on making her girls feel beautiful. Shop her lates Send Nudes collection online at flirtaciouslooksandlash.com
Source: @luxdeglow, @ironprincessfit
Ana Casanova is a true fitness and lifestyle inspiration to us all. Most of Ana’s life has revolved around making herself and the women around her look and feel their very best. Ana trains clients on a daily basis and strives to promote a healthy lifestyle for those who look up to her. Her discipline, stamina, and drive are inspiring to say the least. Not only does she push her clients to be the best version of themselves, but she has pushed herself to her own limits. Ana has competed in a variety of fitness and figure competitions all over the United States. With her go-getter attitude, she knew she wanted to do even more. Ana launched Lux de Glow late summer of 2019 with the hopes of doing what she does best- making women look and feel their very best. Lux de Glow is a spray tanning service where she will go to you and leave you bronzed and ready to take over the world. Make sure to go follow her instagram page @luxdeglow for her latest news, updates, and more!